In cooperation with GUD.berlin GmbH, we developed an AR app for the marketing campaign of Siemensstadt 2.0 (Siemens City 2.0) in Berlin.
Founded over a hundred years ago, the Siemensstadt has always been a city district combining workplace and living spaces. Today, plans are set in motion to transform into a „Smart City“, designed to attract start-ups and brilliant minds from all over the world.
An integral is and will be the strong involvement of its citizens who are able to take part in the planning process. To kick off the campaign, flyers were distributed throughout town. These contained easily digestible information as well as a QR-Code linking to an animated 3d model of the planned city layout which was done by us.
This 3d model can be natively displayed in all modern browsers without the need to install any app. Also, mobile devices with ARCore or ARKit can be used to display the animated model right in your home!
PFC: Paul Kirsten, Marvin Podsendek, Felix Herbst, Elitza Todorova
HTML, model-viewer, Unity 3D, Substance Painter